Real Estate is my primary area of photography with experience going back to 2014. As my techniques have evolved over time, I’ve realized there are many approaches to getting good images for marketing properties
In Real Estate marketing, you need to show the space – size of the room, relationship to other areas of the house and views, if they are a property selling point.
In rentals, the approach is slightly different. Focus is more on comfort and ambience.
Builders and commercial may require more focus on design elements.
And within those general areas, there are diffenent techniques to capture the photos: basic, ambient, with flash, high dynamic range or HDR, and with lighting.
I started out with HDR and moved into a combined method of flash with ambient or known in the industry as ‘flam-bient’. Both techniques combine several frames: hdr is processed to blend an average of the various exposures, and ‘flam-bient’ is done in layers in Photoshop.
Recognizably, busy agents don’t necessarily care to know how the imagery is made, they just want images that will stand out in a sea of other listings. But it is worth understanding what will get them the images that represent their brand and displays their commitment to clients to put the best foot forward for their property.
Lower end properties may only require quick shots, maybe with flash. Mid-range properties can be efficiently done with HDR or ‘flambiet’ and multi-million dollar listings with ocean views generally require larger lighting set-ups.
The results are usually this:
- Quick shots – slightly better than cell phone quality with proper composition, with or without flash depending on lighting.
- HDR – better for averaging the highlights and shadows with light window scenes. HDR tends to also average white balance and it can result in color casts and changes to true colors and woods.
- Flambient with pops is a step above giving more accuracy in colors and woods and a cleaner look overall.
- Full lighting using larger strobes and modifiers – required for high-end listings that tend to have big rooms, tall ceilings, a big views. It’s tops, but takes more time on site.
If you skimmed over all that, I get it. I can help you determine what approach will get you the best photography appropriate for the property you are marketing.